He holds a degree in Business Administration from ESADE and a CEMS Master’s in International Management. He has spent his entire career in the beverage industry. After joining Damm in 1993 in marketing and sales roles, he became Commercial Director of Font Salem in 2003 and Managing Director in 2009. One of his major achievements was leading the company’s international expansion, tripling its size. Following the merger with Damm, he now leads the Group’s largest business unit, overseeing beer, water and soft drinks in Spain and Portugal.